Cupcake industry is huge and popular.
It's a type of a product that has a large profit markup and it's relatively easy to make.
Here's an example from Hummingbird Bakery and variants of cupcakes they sell.
Each one is exactly the same, yet slightly different.
So the customers know what they are getting, but have a choice of a variant which they want.
It's a near perfect combination of standard shape with varied look.
Many other products, whether digital or physical, can be subject to the same nature.
If your business can tap into this, it has the potential to become very relevant to customers.
In our Design Thinking repertoire, we can keep this in mind when developing products.
Can our product be like a cupcake, with a firm, steady architecture and different flavours.