Here's an observation of how designers 'play up' a product with words.
Popcorn existed for long, long time.
How to innovate it?
One way is to apply copious amounts of wording to the packaging of the product.
'Popcorn' becomes 'Propercorn, Done Properly'.
'Salted' becomes 'Lightly Sea Salted' which certainly sounds more attractive and caring.
Packaging makes a huge difference to attractiveness of a product.
This one got us as far as writing about it as an example.