We observe design everywhere we go.
This impression is from a meeting in a pub, which brews their own beer.
We spoke to a friend of ours about experience design.
We were pointing out the importance of exposing complexity to show value.
In this pub the brewing containers are visible to the public.
From that the public knows that the beer gets brewed right in the pub.
What got us by suprise was that next to us was the designed of the machine we were talking about.
We spoke to the guy and he was working on designing a machine 10x bigger.
The one on his laptop screen is going to go into a football stadium.
It will make a cool £1M per year in cashflow.
Design playing a huge part in this big money making endeavour.