This napkin contains three distinct, powerful things on it.
One is a business proposal to a partner worth £1M at the very least.
The other is an explanation of how spiral dynamics correlate to management and business growth.
The last one is a sketch of a wireframe for a web page for a product page which we are putting together at the moment.
Napkins are powerful canvases for ideation and can yield very fast way to realise ideas into action.