These products are quite fascinating.
What's the value of a number plate?
What does it even mean?
The custom ones seem to hold huge amounts of value to people.
They are a pure money maker.
A bunch of letters and numbers, carefully arranged one after the other.
Suddenly it gains bigger meaning.
In this case that meaning is a 6iven.
This custom number plate comes on a beautiful Tesla car.
So it has further appeal to it.
The moral of this story is as follows.
Are you missing huge value by not seeing the meaning that can be designed within your product?
Apply Design Thinking by wrapping stories around it to derive that value.