This is one of London's most popular tourist attractions.
It's the so called Dock Tours bus.
It drives on the road, but it can also go on water.
This funny, funky, amphibious 'creature' attracts so much attention that it is always full of tourists.
By paying one fee, tourists can experience London both from water and from the road.
Seems like a great value for money as well as it being a fun ride.
The Duck Tours always attract tons of attention due to its quirky look.
This is a great example of how lateral Design Thinking approach created a successful, unusual business.
It's hard to compete with Duck Tours, because this story and brand is very unusual.
It stands out from everything else.
It's hard to compete with such a venture.